Skift Take

How Nordic Choice recently handled a ransomware attack, sold a hotel tech subsidiary, and kept employees engaged while opening 16 hotels makes it an interesting tech example for other hotels.

Series: Travel Tech Briefing

Travel Tech Briefing

Editor’s Note: Skift’s Senior Travel Tech Editor Sean O’Neill each Thursday delivers exclusive reporting on technology’s impact on the travel industry. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.

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Nordic Choice Hotels oversees 214 hotels in Scandinavia, Finland, and the Baltics. It is a franchisor of Choice Hotels, but it pursues a remarkably different tech strategy than many of its U.S. brand counterparts. The Oslo-based private company — fully owned by billionaire