Skift Take

This new “field evidence” based on a European airline's bookings is a reality check: passengers might say they'd pay a small amount to offset their flight, but they’re clearly not.

A new scientific study has slammed the effectiveness of airline carbon offsetting schemes in combatting climate change. The “observational field study” looked at 63,520 bookings made with a European airline to gauge actual willingness-to-pay for carbon dioxide compensatio