Skift Take

Trivago's expectation that it could benefit from the EU chomping down on Google Travel during 2022 is very much an open question. Beyond the fines levied and outside of travel, Google has managed to maneuver its way around regulatory crackdowns to a large degree.

Trivago thinks European regulatory pressure against its biggest competitors, including Google, could slow them down this year, enabling the metasearch service to gain market share. Chief financial officer Matthias Tillmann said he expects the European Union's Digital Markets