Skift Take
Record lodging tax collections are rolling in for rural destinations in the West, which is good news. But only if those extra funds can also be used beyond marketing to mitigate the mounting negative impacts of overcrowding on the environment, on host communities and the tourism workforce.
Two years after the pandemic, a handful of U.S. tourism boards are reporting soaring lodging tax collections for fiscal year 2021.
On this comeback list are destinations in the West that are gateways to national and state parks, such as Montana and southwest Utah, where